Add enough text content to all your pages as Google index all your pages by reading the words in the text copy of each page, so each page has to target its own set of keywords.
1. Keywords: Identify 2 sets of keywords per page which your clients are most likely to use in Google to find your page. Use synonymous.
- Theme: Keywords that define your business. Generic and high competitive keywords. Typical Theme keywords are: painting, art…
- Niche: Keywords that define what you offer and differentiate from your competitors. More specific and less competitive keywords. Typical Niche keywords are: Location (London, Mexico…) and Positive words (affordable, friendly…)
2. Search phrases: Use combinations of your 2 sets of keywords to create search phrases of 2 and 3 Keywords. Think of search phrases that are most likely to be used by people to find your website. Put them in order of importance. for example: art painting London, painting city Mexico…
3. Contents: Use your main search phrases plus other keywords to create your page content copy: Paragraphs (mainly in first paragraph), Headings (h1, h2…), Text in links (internal, external, backlinks), Image file names, Image alt tags, Page names (URL)…
4. Metainformation: Use your main search phrases plus other keywords to create two pieces of metainformation. Give this to your web developer who will insert them hidden in the code (or do it yourself by using custom fields). Google will display this information when this page appear in its search result listings:
- Title: Separated list of words = Maximum: 70 characters (including spaces) if they are more they will be truncated.
- Description: Human readable paragraph = Maximum: 150 characters (including spaces) if they are more they will be truncated.