SEO

Add enough text content to all your pages as Google index all your pages by reading the words in the text copy of each page, so each page has to target its own set of keywords.

1. Keywords: Identify 2 sets of keywords per page which your clients are most likely to use in Google to find your page. Use synonymous.

  • Theme: Keywords that define your business. Generic and high competitive keywords. Typical Theme keywords are: painting, art…
  • Niche: Keywords that define what you offer and differentiate from your competitors. More specific and less competitive keywords. Typical Niche keywords are: Location (London, Mexico…) and Positive words (affordable, friendly…)

2. Search phrases: Use combinations of your 2 sets of keywords to create search phrases of 2 and 3 Keywords. Think of search phrases that are most likely to be used by people to find your website. Put them in order of importance. for example: art painting London, painting city Mexico…

3. Contents: Use your main search phrases plus other keywords to create your page content copy: Paragraphs (mainly in first paragraph), Headings (h1, h2…), Text in links (internal, external, backlinks), Image file names, Image alt tags, Page names (URL)…

4. Metainformation: Use your main search phrases plus other keywords to create two pieces of metainformation. Give this to your web developer who will insert them hidden in the code (or do it yourself by using custom fields). Google will display this information when this page appear in its search result listings:

  • Title: Separated list of words = Maximum: 70 characters (including spaces) if they are more they will be truncated.
  • Description: Human readable paragraph = Maximum: 150 characters (including spaces) if they are more they will be truncated.


Main Pages


  1. Page URL: http://www.edgrayart.com/
    Page Heading: Ed Gray Art
    Meta Title: Ed Gray Art, Painter of city life​, street and people in London = 65 chars
    Meta Description: Ed Gray go out drawing in the streets to find characters to paint. Real people, real moments in time, depicting the ebb and flow of city life. = 142 chars
    Content Copy: 612 words

  2. Page URL: http://www.edgrayart.com/ed-gray/
    Page Heading: Ed Gray
    Meta Title: Ed Gray Ed Gray Art = 19 chars
    Meta Description: Ed Gray. Painter of city life​. = 33 chars
    Content Copy: 688 words

  3. Page URL: http://www.edgrayart.com/gallery/
    Page Heading: Gallery
    Meta Title: Gallery Ed Gray Art = 19 chars
    Meta Description: Gallery. Painter of city life​. = 33 chars
    Content Copy: 0 words < 300

  4. Page URL: http://www.edgrayart.com/news/
    Page Heading: News
    Meta Title: News Ed Gray Art = 16 chars
    Meta Description: News. Painter of city life​. = 30 chars
    Content Copy: 973 words

  5. Page URL: http://www.edgrayart.com/workshops/
    Page Heading: Workshops
    Meta Title: Workshops Ed Gray Art = 21 chars
    Meta Description: Workshops. Painter of city life​. = 35 chars
    Content Copy: 831 words

  6. Page URL: http://www.edgrayart.com/biography/
    Page Heading: Biography
    Meta Title: Biography Ed Gray Art = 21 chars
    Meta Description: Biography. Painter of city life​. = 35 chars
    Content Copy: 844 words

  7. Page URL: http://www.edgrayart.com/blog/
    Page Heading: Blog
    Meta Title: Blog Ed Gray Art = 16 chars
    Meta Description: Blog. Painter of city life​. = 30 chars
    Content Copy: 0 words < 300

  8. Page URL: http://www.edgrayart.com/contact/
    Page Heading: Contact
    Meta Title: Contact Ed Gray Art = 19 chars
    Meta Description: Contact. Painter of city life​. = 33 chars
    Content Copy: 1 words < 300

  9. Page URL: http://www.edgrayart.com/shop/
    Page Heading: Shop
    Meta Title: Shop online Ed Gray Art Limited Edition Print in paper or canvas = 64 chars
    Meta Description: Ed Gray Art Limited Edition Print Collection Giclée fine art prints are signed and numbered by the artist. Printed on paper or canvas. = 135 chars
    Content Copy: 0 words < 300

  10. Page URL: http://www.edgrayart.com/basket/
    Page Heading: Basket
    Meta Title: Basket Ed Gray Art = 18 chars
    Meta Description: Basket. Painter of city life​. = 32 chars
    Content Copy: 2 words < 300

  11. Page URL: http://www.edgrayart.com/checkout/
    Page Heading: Checkout
    Meta Title: Checkout Ed Gray Art = 20 chars
    Meta Description: Checkout. Painter of city life​. = 34 chars
    Content Copy: 2 words < 300

  12. Page URL: http://www.edgrayart.com/my-account/
    Page Heading: My account
    Meta Title: My account Ed Gray Art = 22 chars
    Meta Description: My account. Painter of city life​. = 36 chars
    Content Copy: 3 words < 300

  13. Page URL: http://www.edgrayart.com/search/
    Page Heading: Search
    Meta Title: Search Ed Gray Art = 18 chars
    Meta Description: Search. Painter of city life​. = 32 chars
    Content Copy: 0 words < 300

  14. Page URL: http://www.edgrayart.com/legal/
    Page Heading: Legal
    Meta Title: Legal Ed Gray Art = 17 chars
    Meta Description: Legal. Painter of city life​. = 31 chars
    Content Copy: 611 words

  15. Page URL: http://www.edgrayart.com/sitemap/
    Page Heading: Sitemap
    Meta Title: Sitemap Ed Gray Art = 19 chars
    Meta Description: Sitemap. Painter of city life​. = 33 chars
    Content Copy: 0 words < 300

  16. Page URL: http://www.edgrayart.com/seo/
    Page Heading: SEO
    Meta Title: SEO Ed Gray Art = 15 chars
    Meta Description: SEO. Painter of city life​. = 29 chars
    Content Copy: 311 words


Gallery Pages


  1. Page URL: http://www.edgrayart.com/gallery/london/
    Page Heading: London
    Meta Title: London Ed Gray Art = 18 chars
    Meta Description: London. Painter of city life​. = 32 chars
    Content Copy: 0 words < 300

  2. Page URL: http://www.edgrayart.com/gallery/new-york/
    Page Heading: New York
    Meta Title: New York Ed Gray Art = 20 chars
    Meta Description: New York. Painter of city life​. = 34 chars
    Content Copy: 0 words < 300

  3. Page URL: http://www.edgrayart.com/gallery/new-york-sketches/
    Page Heading: New York Sketches
    Meta Title: New York Sketches Ed Gray Art = 29 chars
    Meta Description: New York Sketches. Painter of city life​. = 43 chars
    Content Copy: 0 words < 300

  4. Page URL: http://www.edgrayart.com/gallery/mexico-city/
    Page Heading: Mexico City
    Meta Title: Mexico City Ed Gray Art = 23 chars
    Meta Description: Mexico City. Painter of city life​. = 37 chars
    Content Copy: 0 words < 300

  5. Page URL: http://www.edgrayart.com/gallery/tokyo/
    Page Heading: Tokyo
    Meta Title: Tokyo Ed Gray Art = 17 chars
    Meta Description: Tokyo. Painter of city life​. = 31 chars
    Content Copy: 0 words < 300

  6. Page URL: http://www.edgrayart.com/gallery/cape-town/
    Page Heading: Cape Town
    Meta Title: Cape Town Ed Gray Art = 21 chars
    Meta Description: Cape Town. Painter of city life​. = 35 chars
    Content Copy: 0 words < 300

  7. Page URL: http://www.edgrayart.com/gallery/bangkok/
    Page Heading: Bangkok
    Meta Title: Bangkok Ed Gray Art = 19 chars
    Meta Description: Bangkok. Painter of city life​. = 33 chars
    Content Copy: 0 words < 300

  8. Page URL: http://www.edgrayart.com/gallery/los-angeles/
    Page Heading: Los Angeles
    Meta Title: Los Angeles Ed Gray Art = 23 chars
    Meta Description: Los Angeles. Painter of city life​. = 37 chars
    Content Copy: 0 words < 300

  9. Page URL: http://www.edgrayart.com/gallery/san-francisco/
    Page Heading: San Francisco
    Meta Title: San Francisco Ed Gray Art = 25 chars
    Meta Description: San Francisco. Painter of city life​. = 39 chars
    Content Copy: 0 words < 300